Retail Sales Investigation

I thought that this period of unemployment would be a great chance to experiment with different career avenues. Right out of college I had a part time job doing retail sales at a higher end clothing store. I actually enjoyed it, except for being on my feet so many hours. I have a bit of arthritis in one foot which is aggravated by long periods of standing. But I figured this may be the chance to try it out again. Now that I have some management experience under my belt, perhaps I could be a retail store manager. So begins my investigation of the retail sales world. Read more »

Career Site Marketing

As I am now currently unemployed I have signed up to get updates from top name job boards. They send me the newest job postings on a daily basis. Now perhaps it is my fault for putting in search terms that are too general, but I am getting listings for jobs that have absolutely nothing to do with my field. How in the world, for example, does an Optometrist or Surgeon fit in with Advertising, Marketing, or even Sales Read more »

Jobs and unemployement

Do you still have a job? If not what are you doing to look for one? There are all kinds of articles and resources on the internet now to show you how to use social media to find a job, or use Twitter to find a job. Then there is good old fashioned networking. And some people even still find leads on jobs via the job boards like CareerBuilder and Monster. Plus even if you do still have a job people may be telling you to make sure your resume is up to date. You never know if you will be the next one to suffer for the economy. I happened to know a bit about this as I am among the recently unemployed. Read more »

Email Marketing DONT’s

I recently received a “cold call” email from a vendor who provides lead lists, email lists to be exact. In this email the rep went on and on for over three lengthy paragraphs about his company and wonderful products. And at the end of the email was this statement: “I look forward to your email.”

What kind of closing is that? I’m still scratching my head wondering what in the world this guy wanted. I’m guessing, as most intelligent people might, that he wanted my business. But this goes back to one of the very first rules of sales and marketing, the call to action, and in the case of this email, there was none. Read more »

Confessions of a Twitter Lurker

Admittedly I am still a “newbie” when it comes to using Twitter, but I am learning more every day. When I started using Twitter the first thing I did was begin following the bloggers who I read on a regular basis. This access to the minute by minute updates from the likes of Chris Brogan and David Meerman Scott was just amazing to me. And then when @chrisbrogan followed me back, well I was just floored. To think that this influential marketer was following little ole me! (In case you haven’t figured it out, I’m a big fan of Chris’s writing.) Read more »

Are We Spoiled by Free Content?

One of my favorite things to do when I travel is peruse the airport gift shop for a good magazine to read while I wait for my plane. The airport gift shops always have an incredible selection of magazines, a whole wall of them. But lately I have been finding myself standing there longer and longer picking out the magazine instead of spending my time reading. I realized that this is because I am no longer willing to Read more »

My SacTweetUp Recap

Last night I went to my first SacTweetUp. I was a little nervous at first because I didn’t know anyone there. I’m always a little shy when I meet new people, especially by myself. But I put on my best “social” face and ordered a drink. That usually helps.

I met so many great people! First I met Katrina who is an awesome business coach. She doesn’t pull punches and won’t let you get away with half-@ssed responses. I met Realtors, the best of whom was Chris; he was insightful. I met designers and marketing professionals, sales people and a self-professed serial entrepreneur. It was really amazing. Read more »

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