Jobs and unemployement

Do you still have a job? If not what are you doing to look for one? There are all kinds of articles and resources on the internet now to show you how to use social media to find a job, or use Twitter to find a job. Then there is good old fashioned networking. And some people even still find leads on jobs via the job boards like CareerBuilder and Monster. Plus even if you do still have a job people may be telling you to make sure your resume is up to date. You never know if you will be the next one to suffer for the economy. I happened to know a bit about this as I am among the recently unemployed. Read more »

Email Marketing DONT’s

I recently received a “cold call” email from a vendor who provides lead lists, email lists to be exact. In this email the rep went on and on for over three lengthy paragraphs about his company and wonderful products. And at the end of the email was this statement: “I look forward to your email.”

What kind of closing is that? I’m still scratching my head wondering what in the world this guy wanted. I’m guessing, as most intelligent people might, that he wanted my business. But this goes back to one of the very first rules of sales and marketing, the call to action, and in the case of this email, there was none. Read more »