Category: Marketing

Jumping on the Green Bandwagon

My Earth Day Post

On my last two visits to Quizno’s I noticed they have changed the way they wrap their sandwiches for carry-out. Normally this kind of thing wouldn’t garner a second thought from me, but the new way they are wrapping their sandwiches is somewhat annoying to me. So I looked into it and discovered Quizno’s is trying to “be green.”

I happen to be something of a sandwich lover. Turkey sandwiches to be specific. So you will regularly see me at Subway, Togo’s, or as in the case today, Quizno’s. Read more »

How Motherhood makes you a Better Employee

Woman Playfully Posing in Front of Binder Shelf As I was chasing after my daughter yesterday to retrieve some item she pulled out of my purse I thought about all the skills I have acquired since I became a mother. My reflexes have become near lightning quick in order to stop potential disasters as well as to keep up with the super human speed at which my 2 year old can move when trying to escape me. My sense of hearing is near bionic. I can hear my daughter cry, whimper, or get into trouble from several rooms away. The list goes on…

Then I began thinking about a conversation I had earlier that day with my new boss. She and I had agreed that we liked to jump in and tackle an assignment and get it done sooner rather than later. I realized that I had not always been like that. I used to thrive under the pressure of a deadline (still do), but now I prefer to just get the work done and out of the way. What changed? I believe it was becoming a mother that changed me. Read more »

You are Unique, Just Like Everyone Else

I recently read an article on ModernMom.com about how annoying men can be when they are sick. This struck a chord with me because my man can’t seem to do anything while he is sick; meanwhile I carry on and am expected to take of our daughter like nothing is wrong. (Just to be fair, the last time I was sick my hubby was absolutely wonderful to me and helped out extra without being asked.) But the point is, when HE is sick the world stops and reading that article made me feel just a little bit better about it because I was not alone in being married to “cold wuss”. Read more »

Jobs and unemployement

Do you still have a job? If not what are you doing to look for one? There are all kinds of articles and resources on the internet now to show you how to use social media to find a job, or use Twitter to find a job. Then there is good old fashioned networking. And some people even still find leads on jobs via the job boards like CareerBuilder and Monster. Plus even if you do still have a job people may be telling you to make sure your resume is up to date. You never know if you will be the next one to suffer for the economy. I happened to know a bit about this as I am among the recently unemployed. Read more »

Email Marketing DONT’s

I recently received a “cold call” email from a vendor who provides lead lists, email lists to be exact. In this email the rep went on and on for over three lengthy paragraphs about his company and wonderful products. And at the end of the email was this statement: “I look forward to your email.”

What kind of closing is that? I’m still scratching my head wondering what in the world this guy wanted. I’m guessing, as most intelligent people might, that he wanted my business. But this goes back to one of the very first rules of sales and marketing, the call to action, and in the case of this email, there was none. Read more »

Are We Spoiled by Free Content?

One of my favorite things to do when I travel is peruse the airport gift shop for a good magazine to read while I wait for my plane. The airport gift shops always have an incredible selection of magazines, a whole wall of them. But lately I have been finding myself standing there longer and longer picking out the magazine instead of spending my time reading. I realized that this is because I am no longer willing to spend my money on just any content. Read more »

About Me

My name is Jennifer F. Williams and I am the mother of a beautiful little girl. My Sugar Muffin was born in October of 2007 and my world was turned upside down, although I didn’t realize it at first. During my maternity leave I started getting bored. Yes, bored. I longed for adult interaction (not uncommon, I know) and to be productive. I was actually looking forward to going back to work! When I did finally go back to my Marketing job after my maternity leave it felt good but was also incredibly tough. Read more »

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